rEvolution, co-founded by Darren Marshall '84, is one of the leading independent sports marketing companies in the USA. They recently decided to expand to the UK with the acquisition of a London based company.
Having rowed for the LCBC in the 1980's, Darren is well aware of the visibility a sponsorship of a college rowing team can generate among business influencers as well as its potential to act as a pipeline for them to recruit high level talent to their company.
rEvolution believes their financial support will allow Lincoln to compete at the highest levels of college rowing once again. With their help, LCBC was able to subsidise active kit for our atheletes and buy new training equipment including SpeedCoaches and BikeErg.